Are you ready to stop being the “best-kept secret” in your field and become more visible — attracting more of your ideal clients?

Are you ready to get out of that stuck place, lose the stress, and start moving forward with clarity?

Are you ready to showcase your business in a compelling way?

Then come on down, and we’ll show you how to do it!

Imagine — a clear, concise, and proven 3-point plan to clear the cobwebs and make more money while still being AUTHENTIC and TRUE to yourself. We’ll take you by the hand and teach you our 3-step system for CONSISTENTLY moving away the blocks that keep you from taking action and  show you how to present your business in the way that’s MOST COMPELLING to your perfect customer, so you can draw them to you and begin making more money NOW.

From: Marcia Hoeck and Johnny B. Truant
Somewhere in the World
Thursday, 12:34 pm

Does this sound familiar?

• You’re not making as many sales as you want to be (either selling your products OR your services)
• You’re not attracting the clients you want to be working with. Plus you have to spend a lot of time romancing them to get them to buy. (There HAS to be an easier way to fill your pipeline with clients, right?)
• You don’t know exactly what to say when someone asks you what you do, so you keep changing it. Worse, you start seeing their eyes glaze over as you speak. Eww.
• You really hate all the hype-y sales talk and those hype-y ads and emails, and you don’t want to sound like that. But you wonder — is that the way other people attract customers? Will you have to resort to that?
• You know you should have a plan, but you’re so overwhelmed, you don’t know where to start. Sometimes it’s just easier to do the busy work than to think about attracting clients.

Well, we’ve got great news for you — you are SO in the right place right now!

Who are we? Well, one of us, MARCIA HOECK, helps entrepreneurs create businesses that will almost run without them. She’s owned a marketing communications firm for 25 years, and now she’s teaching business owners what she learned (like how she cut the time she spent in her business down to 30% while increasing her profits by over 60%).

The other, JOHNNY B. TRUANT is an authority on authenticity in business and an evangelist for an honest, win-win, non-sleazy sales philosophy that helps people increase profits while still being able to look themselves in the mirror each morning. Within six months of earning his first cent online, he turned this transparency and integrity into a $7,000+ per month internet business. He is also a frequent contributor to megablogs IttyBiz, Copyblogger, ProBlogger.

Together, we’re dynamite! And we can help you!  Here’s how:

• With a solid, actionable step-by-step plan to help get you out of overwhelm. (And we all need the steps laid out for us when we’re overwhelmed — yeah, we’ve all been there.)
• With the best and most powerful client attraction strategies for small businesses: our own and those of our mentors and coaches. (We’ve spent years learning this stuff.)
• With plug and play instructions about how to position your company and talk about your expertise in a way that fits you, doesn’t sound hypey, and draws interest to your company.

It all comes down to knowing your business and your customer – and how to talk to her, which in turn will get her more interested in what you have to say. (But of course, you need to know WHERE to start and WHAT TO DO out of all the many many things that are swirling around in front of you right now!)

Wait! I can hear you saying “that sounds like stuff I might have heard before.” We know, we know. And you might have heard SOME of it before, but not all together like this. (And if you’ve mastered it, you wouldn’t be hurting for clients, so we’re guessing you could use a refresher course about now.)

And that’s okay, really. ALL of us need to revisit these things, and to hear it in different ways, from different people. Because what if there are only a few things you need to tweak, to do differently — don’t you want to be making the tweaks that can be THE MOST EFFECTIVE?

Thank you so much for the advice you gave. If you have a problem it is that you are too good: You give so much in 15 minutes that it takes months to put the new insights into practice. And I do!

Best wishes
Heiner Schafer

“’Make more money by letting go.’ That was the first lesson I got from Marcia. Now I’m able to let go so we work like a well-oiled machine, and our income is up 7%.

“I definitely recommend hiring Marcia, she helped me ‘learn the dance.’ She’s been a force in my life. She may be exactly what you need right now.”

— Lorrie Morgan Ferrero, Red Hot Copy, Los Angeles, CA
www.redhotcopy.com

“Marcia is one of those rare people who can combine the creative process with strategic thinking. She has the unique ability to understand our business and challenge us to think beyond what we currently see.

When I have a meeting with Marcia on my schedule, I look forward to it because I know she is going to help us move our company forward, and I know I will leave feeling better about myself as a leader.”

— Bob Borcherdt, Toledo, Ohio

“Johnny B Truant IS the future of the Internet. This should be etched inside the front cover of the ‘How To Run A Business In The 21st Century’ handbook. Good work Johnny, thank you.”

— Dan Rippon

“Talent? Are you kidding me? Every day that Johnny’s stuff comes into my inbox is a day that just got a lot better. I will buy anything and everything this man ever sells. Ever.”
– Naomi Dunford, IttyBiz.com

“To quote (more or less) Napoleon Dynamite: ‘Chicks dig guys with skills.’ Now I don’t know if chicks dig JohnnyBTruant (though I’m betting his wife does) but I do know this guy has SKILLS.  I mean, if you have been wanting for like FOREVER to get a website up and running but haven’t known how to do it, or where to go, or who to trust – JohnnyBTruant is your man.

—Anne Galivan, homeschooling911.com

Here’s just a sampling of what we’ll cover:

Are you stuck or overwhelmed?
The first thing you need to know is that it’s not your fault if clients aren’t beating a path to your door.  It’s difficult to keep your marketing on track for the best of us, and it’s doubly hard to do if you’re overwhelmed by the year we just all had — and you’re not alone. Getting your mindset on straight, discovering the “gap” between where you are now and your vision of where you’d like to be, and determining if your current business model will support your vision are all things you need to do first, before your marketing will begin to work.

And we’ll dig into all that in the beginning of the course.

Do you need a comprehensive list of strategies for attracting clients?
Yep. We’re covering that too. We know there are MANY people teaching and MANY approaches to marketing these days. So we’re giving you our favorites: the MOST important psychology behind why customers do what they do, and not a lot of the stuff you don’t really need to mess with. Plus our favorite strategies and tactics that are easy, low cost, and quick to implement.

How about just being you, and being able to talk about what you do?
This just might be our favorite, because we’re not too big on putting on pretenses. We’ll show you some simple ways to put your own personality into your promotion, no matter how outrageous or low key you are, so that you’re comfortable with what you’re putting out there. No memorized elevator speeches in this course, we promise! You’ll be able to be yourself and have compelling conversations with clients to boot! Can’t ask for much more than that, in our books.

1.) Getting out of overwhelm
In this module, you’ll learn:

• How being present “in the now” can help your productivity
• Why you must get out of your head and into your heart to stop the craziness
• What you must know about ways you may be sabotaging your own efforts, and how to find out if you’re doing it!
• The two best and simplest ways to explode your own patterns — you’ll be surprised at how well they work
• The best and most reliable way to make decisions that fit YOU
• The easy and fun way to approach a complex project so you’ll WANT to work on it
• How to leave your work for the day and not have it bothering you when you’re not working on it
• The BEST and EASIEST way to use your calendar to lighten your load
• How “being like Scarlett O’Hara”  can save you from tearing your hair out

2.) Attracting and acquiring new clients
In this module, you’ll learn:

• Why clients need your help to be attracted to you
• What you must know about the most important marketing secret that guarantees success
• The 5 ways to determine if your market is a good one that will sustain your business
• Simple ways to assure that your clients want what you’re offering
• Why being specific about “who your ideal customer is” matters
• The most important marketing triggers your clients react to, and how to work them into your offer
• Why appealing to which side of your customer’s brain when can make the difference between a sale or a flop
• 16 of the best, simplest, quickest, and lowest cost things you can do NOW to attract clients. We’ll get specific.

3.) Positioning your company and talking about what you do
In this module, you’ll learn:

• What you can learn from the big guys about positioning — and what you should ignore
• What you really need to know about being authentic with your marketing
• How to talk to clients about your company 1-on-1 without having their eyes glaze over
• How to give your client conversations “legs” and “talkability” so you’ll never run out of things to say
• How your personality can be an asset — IF you communicate it correctly
• Why you should never give a memorized elevator speech again

The class is now complete — but you can still get the recorded 5-part teleclass and transcripts. Here are the specifics of how we did this:

A.) FIVE 1-hour long training teleclasses
First, we’ll walk you step-by-step through our entire system outlined above. We’ll hold 4 live training classes and 1 live Q & A call — to make sure you are crystal clear by the end of our calls together, the 5th and final call is completely devoted to your specific questions about using our 3-step system in your business. No stone will be left unturned!

• Training Call 1: November 18, 4 pm EST COMPLETE
• Training Call 2: November 20, 4 pm EST COMPLETE
• Training Call 3: November 23, 4 pm EST COMPLETE
• Training Call 4: November 30, 4 pm EST COMPLETE
• Q & A Call Session 5: December 3, 4 pm EST COMPLETE

B.) Worksheets for each class
We will provide you with downloadable worksheets for you to use to “fill in the blanks” and follow along with on the calls. We firmly believe that information is retained better if you’re active during the calls by writing and taking notes!

C.) MP3 recordings of each class
After each class, you’ll be able to download the MP3 recording of the call, in case you miss one or want to listen again later.

D.) PDF transcripts of each class

Within a few days of each call, we’ll send you a pdf transcript so you can refer back to the training easily.

“I started from scratch and had an idea for an online business.  I knew what I wanted to do, but I didn’t know how do actually do it.  I didn’t exactly want to spend thousands of dollars to have someone else build this website.  But I’m not a tech guy either.  I didn’t know how to set up an email marketing list or a payment system.  I even didn’t know how to begin to set up a blog or website let along how to make it look sharp.  I do now thanks to Johnny.  Specifically, I purchased a couple coaching sessions and his Zero to Business product.  I haven’t looked back since.  I stopped spinning my wheels and started getting traction on my business.  Thank you, Johnny!”
—Brian McKenna, Alexandria, Virginia

JohnnyBTruant is an AWESOME teacher! I will be rocking aWeber in no time! Thank you!
— Jennifer Michelle, PoleSkivvies.com

“You definitely have a talent for coaching.  Yesterday morning I felt like a closet full of fraying wires with happenstance connections at best.  I truly thank you for hooking me up.“Thank you, Marcia! In only my first strategy session with you, you were able to immediately see things about the way I run my business and lead my staff that were hidden in my ‘blind spots’! You made two simple but powerful recommendations I am able to immediately implement and benefit from.”
—Jess Commins

“In only my first strategy session with you, you were able to immediately see things about the way I run my business and lead my staff that were hidden in my ‘blind spots’! You made two simple but powerful recommendations I am able to immediately implement and benefit from.

After my third session with you, my only regret is that I didn’t start sooner! I have never been more excited about building my business.”

Joe Criso, The Birth Boutique, Denville, New Jersey
birthboutique.com

“OH WOW!!!!! I don’t know how to thank you Marcia…you have taken all the pain away!!!!”

Jacqueline Sinfield
untappedbrilliance.com

Thanks to you, my team is working much more profitably. I spend less time on managing and training, so I’m free to focus on growing the business.

“Thanks to your team communication system and focused understanding of work styles, my team is working much more profitably than it was just 2 months ago. My partner Liz and I spend less time on managing and training, so we can be free to grow the business.”

— Alexandria Brown, Los Angeles, CA

Hey Johnny,
THANKS HEAPS … which is the Kiwi way of saying “Muchos Gracias.”

Your course is amazing, mate. Seriously good man — I can’t believe I am so clever and have become a geek! It has been brilliant! You are the funnest and funniest teachers I have ever had, and I dig your style.
— Steve Maserow, Auckland, New Zealand

Sound good? We think so too! But that’s not all!

On top of what’s listed above, we’re sweetening the pot a bit, because we really want you to take advantage of this course. Sooo. . . we’ve added:

A BONUS!
Everyone (yes, everyone) who orders “2009 End-of-Year Stimulus Package” will also receive Marcia’s marketing ebook, Marketing Gems. This little gem is jam packed with brilliant branding and marketing advice — short, easy-to-swallow marketing nuggets, powerful enough to change your business but so simple you can absorb them in just a few minutes. No charge!

So now you’re probably wondering, “What’s this going to cost me?”

Ah, good question.  And we have one of our own.

How much is what you’re doing now to attract clients costing you each day? How much is the overwhelm you’re in costing you per day?

$100? $300? $1,000 per day? More?

I bet you don’t even know. (You may not even WANT to know.)

What’s worse, you might be a FEW SIMPLE TWEAKS away from doubling or tripling what you’re making in your business. (That’s right. It can happen.)

The “2009 End-of-Year Stimulus Package” teleseminar series is designed to help you get to the root of why you’re not making as much money as you want to be and reverse that trend. It’s an easy and almost effortless way to transform your business into an organized client attraction machine.

And look at it this way, all you have to do is land ONE new client or sell a couple of $100 products and you’ve paid for the low $227 investment in this course.

And in return, you’ll have a solid plan that will work for you over and over and over again. (Who says you have to do this just once? If you feel like you need a pick-me-up next spring, run through the course again!)

On top of all that, this is going to SAVE you time and aggravation struggling to gather this information all yourself, and you’re going to save $1000s on hiring all the big-time professional marketing and mindset coaches you’d have to hire to get this same advice — you see, we’ve already worked with them and learned all of these strategies. (You may still want to work with a coach for accountability and to keep you focused, but you’ll have the tools to keep moving forward and won’t have to spend time relearning.)

And imagine how much easier life will be for you once you master these essential marketing and mindset steps. Your marketing will be that much more effective, you’ll get more and better results with less effort and less stress. What is THAT worth to you?

Plus you’re protected by our 100% Guarantee: You’ll love how great this training is or you’ll get your money back!

We stand firmly behind our products. We KNOW our Stimulus Package has the potential for transforming your business just as long as you attend class and do the work. It’s simple!

But, just in case you don’t agree, you have until the end of the 2nd class to decide if this is for you. Just let us know by the start of the 3rd class if you don’t want to continue and we’ll refund your investment.

We know this course is worth much more than $227, but we also know things are tight right now, and we want to make this material available to as many people as possible, right NOW, so we’ll all be ready for the New Year. So that’s why we’re offering it for this price — we guarantee we won’t be offering a live class of this caliber for this price again!

And so, to make it even easier for you to say “yes,” we’re offering an installment plan — you can pay for the course in 2 or 3 installments, which will make it better for your cash flow.

AND, to make it EVEN EASIER STILL for you to join us, (call us crazy), we’re also offering a “listen only” version of the class for just $97. That means you can “audit” the course — listening to the live calls only, without getting the worksheets, transcripts, or MP3 recordings — and pay LESS THAN HALF of the bill. It’s ridiculous. What can we say? NO LONGER AVAILABLE AS THE CLASS HAS TAKEN PLACE.

Ready to sign up or do you have a few questions?

It’s important to me you feel completely comfortable before moving forward. Below are a few of the common questions we get and our answers.

Q. “Why are you doing this teleclass series together?”
A. There are a few reasons: First, if you know either of us, you know that we’ve both got a lot to offer — Marcia’s been involved in marketing and communications for over 30 years, owning her own firm for 25 of those. Currently she’s advising entrepreneurs and small business owners on how to create businesses that will run without them, which is what she did with her business. She’s one sharp cookie.

And Johnny’s really doing a lot of cool stuff on the internet, and has made quite a name for himself recently. Not only a name (he’s a regular writer for IttyBiz, Copyblogger, and ProBlogger, three of the biggest blogs on the internet, as well as other popular blogs) but he’s also built a $7,000+ per month business in 6 months, which ain’t hay.  We can all learn a thing or two about how he did this so fast.

And the other reason is because they know each other really well, and thought it would be a fun and interesting way to present the material. And . . . if you don’t know by now, they’re mother and son. Johnny cut his teeth on business just by being at the dinner table. And you’ll probably not find two more different approaches to marketing and business building (check out their sites to see what we mean: Marcia’s site, Johnny’s site), yet when it comes together, it somehow works to present solid strategies in a very professional mother/son interaction that’s quite interesting. You just have to be there.

Q. “I have an offline (or online) business. Will the approaches you’re discussing work for me?”
A. The answer is yes. Whether you have an online or offline business, the basic methods for attracting clients, positioning your business, and getting out of stuck-ness are the same. And where they’re not, we’ll tell you the difference — because we know the difference. Marcia has owned an offline business for 25 years, and is now doing business online. Johnny has quickly developed his online business by using unique online methods. We’ve specifically chosen universal strategies as well as adaptations.

Q. “I just started my business/I’ve had my business for quite some time. Will the strategies you’re going to talk about work for me?”
A. Yes, the strategies will work very well for you. We work best with companies of 1 to 10 people, and the strategies are basic and timeless and will definitely work for new companies just starting out as well as those that have been in business for some time.

Q. “Why did you decide to offer this teleclass series at this time?”
A. Because you told us it’s what you needed! This series is in direct response to the survey Marcia conducted a few weeks ago and the queries Johnny’s been doing with his clients and followers. So many people said attracting clients was their top business need. And many other said they needed to find a way to get unstuck and out of overwhelm. Another large group said that finding a way to talk about their company’s expertise in a way that’s comfortable, authentic, and compelling was a top need, and others listed defining their company’s position in the marketplace was something they needed.

So, since it’s what you need, it was designed specifically for you, will work for your type of business, and will be presented in an interesting and fun way, you really should check it out, don’t you think?

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Are you ready to get started?

Register NOW because and get started right away.

You want some stimulus in 2010? Come on, let’s do it!

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Marcia & Johnny